Celeberating Pivot Entrepreneurship at The Great British Entrepreneur Awards
I am incredibly proud to say that I have been a judge at the Great British Entrepreneur Awards for four years now, I think its fair to say that none of those years have been as challenging for businesses and entrepreneurs in general as this one?
In the wake of the coronavirus pandemic, many of us have been faced with having to quickly adjust to the ‘new normal’: businesses have been forced to pause, and many of us have been forced to make tough decisions in regards to the future.
Our ability to adapt, be flexible and overcome great difficulties is what fuels us business owners and leaders and this is what makes us entrepreneurial in nature. Some businesses among us have unfortunately drowned as a result of the current economic uncertainty, many more are just managing to stay afloat, whilst a handful are staying way above water, more than surviving and actually thriving in this climate.
Some of these businesses, and the entrepreneurs that drive them have been able to survive through ‘pivoting.’ Pivot is like a fashionable buzzword but it’s a lot more than — simply to ‘pivot’ in business, is to make a fundamental change to how their business operates to ensure its future success.
It makes sense that in these “unprecedented times”, the word ‘pivot’ in its business context has entered many of our personal vocabulary. I for one have been reflecting upon how we can also adopt more to the concept of the ‘pivot’ to our businesses and encourage others to do so, so that we all can continue to thrive in the new world post COVID-19.
I am often quoted by key team members and colleagues that it is especially important that during this time we do not become complacent- just because the world has paused, doesn’t mean that we have to.
Generally speaking, we find entrepreneurs often are constantly thinking about how we can progress past any barriers and solve problems ahead of us. When a business is a startup - being lean agile and responsive is often the only way ahead. This is usually why the particular term has historically been popular in the start-up world. The saying often quoted when the initial idea doesn’t work as originally envisaged then entrepreneurs are expected to be ready to pursue alternatives quickly.
I can understand that the challenges we are currently facing throughout our business life are unique, and I believe it is necessary now more than ever to recognise and champion each other’s achievements. This is why I continue to show my support in the push for the final applications for The Great British Entrepreneurs Awards, so that your inspiring entrepreneurship stories can be heard and celebrated.
The Great British Entrepreneur Awards throughout its history has built itself around the notion that successful entrepreneurship is about the story, not the balance sheet. Our journeys as entrepreneurs shape us for the rest of our lives, and this year certainly has impacted our journeys more than any other.
As a result of this, the team at GBEA has decided to introduce new awards categories, so among the usual categories such as ‘Start-up,’ ‘Scale-up,’ ‘Creative Industries’ and ‘Food and Drink,’ sees the addition of new categories, including ‘Fashion and Beauty Entrepreneur,’ ‘Health and Wellbeing Entrepreneur’ and of course the ‘Pivot Entrepreneur.’
Some final thoughts on the ‘Pivot Entrepreneur’ category , I do believe it is an especially important addition, as it will focus on those who have ‘pivoted’ their businesses because of a truly unexpected siuation thats affected us all.
To quote the awards themselves — “The ‘Pivot Entrepreneur of the Year’ award will go to an individual who has shown great entrepreneurial spirit in overcoming the challenges of the ‘new normal’ in order to meet societal needs and ensure that their business thrives during and after the crisis through new products, new services, and even new businesses”.
The Awards are free to enter, and applications will be closing now on Monday 06 July 2020. If you know an entrepreneur who has pivoted their business, I suggest you send them here.
All the best,
Safaraz Ali, Co-Founder and CEO Of Pathway Group